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1 product line featuring
марк. сегментирование товарной линии* (сосредоточение маркетинговых усилий на отдельных товарах в товарной линии с целью привлечь к ним новых потребителей или улучшить имидж)See:Англо-русский экономический словарь > product line featuring
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2 product line featuring
Реклама: олицетворение товарного ассортиментаУниверсальный англо-русский словарь > product line featuring
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3 product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)Syn:See:product line diversification, product line extension, product line featuring, product line filling, product line group, product line length, product line manager, product line modernization, product line pricing, product line strategy, product line stretching, family brand 1), top-of-the-line, bottom-of-the-line2) марк. ассортиментная группаSyn:
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группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.* * *группа тесно связанных между собой изделий, реализуемых на рынке одной компанией -
4 product line extension
марк. расширение товарного ассортимента (добавление новых товаров в ассортиментную группу; данная стратегия позволяет привлечь потребителей большей возможностью выбора)Syn:See:Англо-русский экономический словарь > product line extension
См. также в других словарях:
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